Newcastle’s St James' Park will now be known as sportsdirect.com @ St James' Park. This is after Mike Ashley has decided to name it after his company.
The renaming of the stadium has sparked additional controversy to Newcastle’s never ending saga’s with fans and supporters about the way the club in run, and rightly so.
I for one, do not agree that this name is suitable, even though it will only be used until the end of the season, thereafter the naming rights will be up for grabs on the open market.
I guess this is just about money, but Ashley should also take into consideration the opinions of the supporters and not just think about financial gain.
Of course it is a known fact that Ashley is currently running at huge losses in efforts to keep the club going, but hey – that’s what he bargained for when he bought the club. You can’t win all the time.
